“The sophisticated redesign has given Focus a new, fresh and modern style both inside and out, but the soul of Focus is the fun-to-drive feeling you get when you’re behind the wheel, and we’ve not compromised on that – in fact, we’ve improved it.” – Sherif Marakby, Vehicle Line Director of Ford Europe.
The new Ford Focus elevates the world’s best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements.
Ford has crafted a more sophisticated and advanced Focus with a redesign that reflects the One Ford global design language that carries through the new Mondeo and Fiesta. Available in additional new exterior colours Deep Impact Blue and Glace Blue, the new Focus has a lower, wider stance, with a new bonnet, front fascia and grille. The bonnet is sculpted with a dynamic shape from the front pillar to the corners of the upper part of the inverted trapezoid grille to deliver a strong, proud look.
When redesigning the interior of the new Focus, Ford listened to consumer feedback and responded with a more intuitive layout, complemented by a steering wheel and central stack with fewer controls and switches. The new black satin trim and chrome detailing contribute to a cleaner, more modern look, and more logical and intuitive functions.
The new Focus is full of innovative technologies. These include:
Perpendicular Parking - A new hands-free parking technology that helps drivers reverse into spaces alongside other cars. The addition of two new sensors to the rear of the new Focus enables Perpendicular Parking to operate in the same way as Active Park Assist.
Ford SYNC II - This will be the first vehicle in Europe to offer SYNC 2. Ford's advanced in-car connectivity system features a high-resolution, 8-inch colour touch screen and advanced voice control for easier access to audio, navigation, climate control and compatible mobile phones.
Pre-Collision Assist System - This works in a similar way to Active City Stop but with a much greater vehicle detection range to support the driver at higher speeds, for example on the motorway, by issuing warnings and if necessary applying braking.
The new Focus will continue to offer previously introduced features that drivers have come to appreciate and rely on, such as Door Edge Protectors, Adaptive Cruise Control and Traffic Sign Recognition.
Fuel Efficient New Engines
The new Focus offers significantly improved fuel efficiency compared to the current model thanks to new powertrain options. The most improved diesel model will offer a 19 percent reduction in fuel consumption, while the most improved petrol model will offer a 17 percent improvement.
The new Focus will be the first vehicle in Europe to offer the fuel efficient new 1.5-litre EcoBoost (150 PS and 180 PS) petrol engine and also the new 1.5-litre TDCi (95 PS and 120 PS) diesel engine. The Focus will continue to be offered with the 1.0-litre EcoBoost petrol engine (100 PS and 125 PS) that last year was chosen by a third of Focus customers, and was named the 2012 and 2013 International Engine of the Year. There will also be a new version of the 99 g/km CO2 1.0-litre EcoBoost, the first non-hybrid petrol family car in Europe to offer sub-100 g/km CO2 emissions.
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