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Citroen's Facebook Crowdsourced C1 Connexion Special Edition Is Revealed
• First visual of Citroën’s crowdsourced C1 Connexion special edition revealed on Citroën UK’s Facebook page
• More than 24,000 con...figurations submitted
• Around 10,000 competition entries to win one of the first C1 Connexion production models
• New design phase launched inviting members of the public to submit ideas for the C1 Connexion’s badge
The crowdsourced Citroën C1 is the first production vehicle in the UK created as part of a collaboration with Facebook.
The car creation process took place during April via a specially designed app on Citroën UK’s official Facebook page. Citroën opened a virtual ‘factory floor’ where members of the public were invited to choose what the special edition model should look like and what features it should have.
The most popular configuration was a 3-door version finished in a stylish Caldera Black body colour with Scarlett Red exterior and interior detailing, together with stylish alloy wheels. The C1 Connexion will be based on the New Citroën C1 1.0i 68 manual in VTR trim, an already well specified model that includes day-time running LEDs, air conditioning and electric front windows.
There were more than 24,000 configurations of the C1 Connexion submitted by the public and around 10,000 entries were received in a competition to win one of the first production models. Over the campaign period, Citroën grew its Facebook fan base by more than 13,500 to almost 93,000 fans.
Melina Kacherou-Carage, Head of Digital Marketing at Citroën UK, commented: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”
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