“Vignale represents the highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective.”
Stephen Odell, Ford president of Europe, Middle East and Africa.
The Vignale concept is a glimpse of Ford’s vision for modern luxury, all designed around the customer. The new sub-brand proposes a more upscale look and a much-improved dealership experience. The member will get to choose from the finest Ford has to offer, with premium materials and outstanding design and luxury features available. Relevant, useful technology and features will be seamlessly integrated with the driving experience. There will also be the option to tailor the car with unique trim and specification levels.
But it is not just a top of the range car the Vignale member will have access to, but a better dealership experience as well. The member will have a dedicated contact at their chosen dealership to provide a personal experience. The ‘concierge’ will be able to provide fast-track access and pick-up-drop-off servicing with a free replacement car and valeting. Not only that, the member will also have exclusive access to Vignale events and can purchase items from the luxury lifestyle collection, including espresso cups and weekend bags.
Launched as part of the all-new Mondeo range, Vignale specification has now featured on the new S-Max and is due to be included on other models such as the upcoming Edge SUV. Vignale will sit at the top of the Ford range above Titanium X.
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