The GT Ride app is a racing game which can be downloaded for free on Apple and Android devices. Users can create their own race tracks and drive them using the New Kia Pro cee’d GT. They can then share their tracks and times via Facebook and challenge their friends to set their own times. Since its inception in December 2013, over 160,000 people have downloaded the app.
The app has recently won the Red Dot ‘Best of the Best’ design award in the Communication design category. The awards are one of the largest design competitions in the world and designers use it to measure themselves against the top names in the industry.