New Kia Ceed - Has Arrived!
Kia's best-selling Ceed range has received a range of bold and contemporary enhancements for 2021, including dynamic and athletic design accents.
The Ceed five-door hatchback, Ceed Sportswagon estate and ProCeed shooting brake versions each have an entirely redesigned front-end, sporty updates to the rear, restyled alloys and refreshed body colours and interior and are available to order now.
The Ceed family offers one of the most comprehensive C-segment line-ups on the market, and its enduring presence in the Kia range highlights the model's outstanding customer appeal and reputation. Long recognised for its key role in establishing the Korean brand in Europe, the Ceed range was Kia's first car designed, engineered and built in Europe specifically to appeal to European tastes. Now contributing to 28 per cent of Kia's European market share, the Ceed range remains a strong contender and stands confidently alongside many best-selling brands that have dominated this segment for decades.
Bold & Contemporary Design
From the outside, the rejuvenated exterior speaks of vitality, creating a contemporary and dynamic stance. A completely redesigned front end features Kia's new logo, a simplified graphic of the company name that reflects the ethos 'movement that inspires'. Special attention has been given to make each variant (including GT Line and GT versions) more unique and distinct from each other.
New headlamp designs have been introduced on all Ceed models, with full LED headlamps on ProCeed ‘GT-Line S’ and ‘GT’ versions featuring daytime running lights for added road presence and safety. Three arrow-shaped modules surround an integrated LED fog light and high/low beam modules. These daytime running lights (DRLs) also act as the Ceed’s turn signals. GT-Line variants of the five-door hatch gain newly designed LED combination lamps comprised of 48 honeycomb-shaped modules surrounded by a red frame. The multi-functional lamps are positioned into five rows, covered with tinted glass. The LEDs on certain rows light up sequentially when the driver uses the turn signals.
The side view reveals eye-catching new alloy designs across all variants in the line-up. Six striking styles are now available, three of which have been launched for the first time with this latest update: 16-inch alloys finished in silver; glossy black 17-inch alloy rims available exclusively on the GT-Line; and super sporty 18-inch alloys with red accents for GT variants.
The ProCeed GT will turn heads thanks to bespoke design upgrades, including vibrant red accents at the front, side and rear to highlight the car's sporting prowess. The sporty rear diffuser is accented by round dual exhaust tips and the distinctive new red trim. The GT now sits proudly on 18-inch dark metal alloys in a dedicated GT design with unique red wheel caps.
A Modern Premium Interior
Onboard the updated Ceed, the driver is instantly welcomed by chic interior décor, sophisticated soothing colours, tactile materials, and a layout designed to put all occupants at ease. The panoramic sunroof provides a connection to nature and creates a greater sense of space for occupants to feel inspired.
The Ceed interior now blends a modern style in look and feel with premium functionality and new technology. For ProCeed GT-Line S models, a large 12.3-inch instrument cluster screen is paired with a 10.25-inch screen to further enhance driver interaction with the vehicle. Every aspect of the interior overhaul has been designed with usability in mind, such as the electronic parking brake switch and other features based around the ‘easy to use, easy to see’ principle which underlines the cabin design.
Immersive User Experience
Kia has invested much time and expertise into creating an inspirational, stress-free and optimal user experience for all travelling inside the new Ceed.
On Sportswagon and ProCeed models, available convenience features enhance interactions day-to-day. These include second-row seats which fold at the touch of a button, and a smart power tailgate which detects the presence of the smart key and opens the tailgate if the person carrying the key remains behind the vehicle.
Every aspect of passenger comfort and convenience has also been considered in the Ceed interior refresh. Depending on vehicle specification, heated and ventilated front seats, plus heated rear seats, provide soothing comfort on colder days, while dual-zone auto air conditioning keeps the cabin cool in the height of summer.
Connectivity That Inspires
People view their car as an extension of their interconnected lifestyle and expect various technologies to be available at the click of a button. Connectivity in the upgraded Ceed is about more than just telematics, Kia wants the driver to feel connected to the drive, to other passengers and road users around them.
Depending on grade, the driver is immediately greeted by a fully digital 12.3-inch instrument cluster with high-resolution graphics, a choice of calming colourways, and four themes to customise the instrument cluster, including one which changes in line with the current weather conditions and the time of day. On certain grades, sitting aside this instrument screen is a frameless 10.25-inch centrally mounted display with infotainment, navigation and telematics connectivity features.
The Very Latest ADAS Developments
The rejuvenated Ceed range offers class-leading levels of safety, driving convenience and parking technologies thanks to its enhanced suite of advanced driver assistance systems (ADAS). They help to reduce many of the inherent hazards and stresses of driving, protecting occupants and other road users on every journey.
Safety features have been improved, such as the previous blind-spot warning, which is replaced by an active avoidance technology. When operating the turning signal to change lanes, if there is a risk of collision with a rear side vehicle, the new Blind-spot Collision-Avoidance Assist (BCA) will provide a warning. After the warning, if the risk of collision increases, BCA actively controls the vehicle to help avoid a collision.
Driver Attention Warning (DAW+) has been updated to include leading vehicle departure alert tech, which provides a visual alert on the screen to inform the driver that the vehicle in front is driving away, such as at traffic lights or in slow-moving traffic.
The new Ceed range offers buyers a fully comprehensive choice of powertrain configurations, including mild-hybrid diesel engines (MHEV), with horsepower ranging from 99bhp to 201bhp. Ceed customers are also presented with a choice of turbocharged petrol and diesel engines, the 1.0- and 1.5-litre petrol and the 1.6-litre diesel powertrains all benefitting from Kia’s Smartstream technology.
Smartstream engine technology incorporates Kia’s Continuously Variable Valve Duration (CVVD) to optimise performance. CVVD also serves to improve fuel efficiency alongside a Low-Pressure Exhaust Gas Recirculation (LP-EGR) system, which returns some of the hot gases produced by the engine to the combustion chamber to reduce pumping losses and improve fuel economy.
GT models are presented with an exclusive 1.6-litre T-GDi engine with a unique sound. The petrol engine is mated to the 7DCT and delivers a huge 201bhp. The experience behind the wheel can be further tailored to suit the driver’s mood and road conditions via paddle-shift levers and three drive modes: Eco, Comfort and Sport modes. These each tailor throttle response, steering weight and transmission shift times to match the desired driving experience.