Jaecoo Named Carwow’s Brand of the Year 2026

Jaecoo has been crowned Carwow’s Brand of the Year in the 2026 Car of the Year Awards, a remarkable achievement for a marque that only entered the UK market in January. The award recognises Jaecoo’s rapid rise, distinctive design language, and strong customer appeal, with over 21,000 UK customers choosing the brand in its first year.

Here's what Mat Watson, Car Review Expert, had to say:

"Jaecoo feels like it’s been selling cars in the UK for no more than five minutes, yet it’s taken the market by storm. It’s already nipping at the heels of the best-sellers and the Jaecoo 7 SUV has topped enquiries charts on the Carwow website. No wonder - Jaecoo cars look cool, pack loads of standard equipment and yet cost far less than alternatives from European, Japanese or Korean brands."

Jaecoo’s first year has been packed with milestones:

• Jaecoo 7 SHS became the UK’s best-selling plug-in hybrid in August.
• Ranked 4th best-selling car overall in September.
• Crowned best-selling Chinese car in the UK in October, according to SMMT data.
• Expanded its range with the Jaecoo 5 and announced the upcoming all-electric E5.

With bold styling, advanced technology, and competitive pricing, Jaecoo has positioned itself as a serious challenger to established brands. This accolade signals a new era for the brand as it continues to grow in the UK and beyond.

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